Amazon Ad Tag Helper

Amazon Ad Tag (AAT) is a tiny piece of code that helps advertisers understand how people interact with their website. Error-free implementation and functioning of AAT set-up is mandatory for advertisers to track conversions and/or create re-marketing audiences. For web-based, off-Amazon signals can then be activated for optimization and re-marketing goals. Amazon Ad Tag Helper is a Chrome extension that helps advertisers verify event and attribute fires and provides real-time feedback on tag implementation.